EDEM – it is a Garden of Eden, where unique and delicate flowers are blooming. Each garment is produced by the adept artists of the Fashion House and inspired by the beauty of nature and the woman who creates the world around her. The main feature of the brand is its own technics and craft workshop in Moscow, where artists work with old Russian techniques of lacemaking and embroidery. Many details are created by hands, paraphrasing historical sketches in a modern way. EDEM was founded in 2014 by Alena Demina, and in the same year it presented its first wedding collection. In 2019, the fashion house became an official participant of the Bridal Fashion week in New York. EDEM pay attention to ecology and adheres to the philosophy of reasonable and sustainable consumption. The brand creates products in small editions, mainly individually for each client.